I’m so excited to announce Potomac’s new packaging and bar molds!
The new molds are a custom design–a Potomac Chocolate first–incorporating a school of the Potomac fish:
The new packaging is a heat-sealed and zipper-resealable, foil-lined pouch. This heavy pouch maintains freshness and aroma far better than even my previous heat-sealed cellophane bags did. When you first tear it open, you get a nice burst of the chocolate aroma.
Here are a few photos:
The design, which incorporates the same school of fish design as the bar molds, is printed using my (almost) 120-year-old, (currently) foot-powered letterpress printing press. Here’s a short video of me printing some of the new pouches:
And, in a first for Potomac Chocolate, the new cases that these boxes ship in to retail outlets is shelf-ready–meaning the top tears off leaving the bottom as a display. This probably doesn’t seem like a huge deal, but it makes a lot of difference to shops and I’m really excited to finally be offering them. Honestly, I’m not sure why I waited this long…
I’d love to hear what you think! Please leave a comment or drop me an email using the contact page!
-Ben (Chocolate Maker & Owner)